So long, daily and flash deals
Valve is tweaking the way it handles major sales on Steam — at least the next pair. The upcoming autumn sale (November 25 – December 1) and winter sale (December 22 – January 4) will not feature the limited-time daily deals and flash deals of old, reportsEurogamer.
Valve described the scenario in a message to the Steamworks developer group, which read:
We’ll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured.
It’s not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale features that recommend your product all sale long, instead of just during its front page feature.
For a brand new release, if you can’t get approval for your best discount for the full length of the sale, that’s OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale.
My wallet is thankful. The pressure of a timer counting down on flash sales usually chipped away at me and resulted in an impulse buy. There was a sense of urgency. Now, I’m probably going to load up the storefront on the first day of the sale and not return for the duration.
Still, I am curious to see how these changes affect sale prices on the whole.
No flash or daily deals during Steam autumn, winter sales[Eurogamer]
