Pelotonis getting some heat over its new holiday ad.Since the high-end fitness equipment company droppedthe commercial on YouTubelate last month, viewers have started to take issue with its message, as shared in various hilarious tweets.The 30-second video starts with a husband surprising his wife with the brand’s$2,245 (and up) stationary bikeon Christmas morning. She then goes for her first ride, admitting she’s “a little nervous, but excited.”Subsequent scenes (playing over Tal Bachman’s 1999 hit) see the wife rushing in the door after work to get her workout in, and waking up at 6 a.m. to do the same.“A year ago, I didn’t realize how much this would change me,” she says at the end of the commercial, as she and her husband sit on a couch and watch video footage of her workouts from the past year. “Thank you.”Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.PelotonTwitter users came out in droves to discuss the ad, mocking everything from its supposed message of a husband wanting his seemingly already fit wife to lose weight to her being “nervous” about riding an indoor bike.“Oh, yes I love snow. Thank you dear husband for gifting me with a winter wonderland that makes everything hard to navigate while you left for Miami for the year. Howdid you guess a peloton wasall I needed to keep warm?” one user tweeted alongside a screen shot from the commercial.“I’m gonnamarry the peloton wifeand let her do whatever she wants and bake her garlic bread every night and give her scarves for Christmas,” another wrote, to which a third responded, “Adconfirms their target audienceis rich, in-shape people.”Other users joked about the husband’s side of things, like one who tweeted, “No offense to the Peloton lady but if your Christmas gift to me is just avideo of you using the Christmas giftI got you last year then you’re not getting another Christmas present from me again.”Sean Hunter and Monica Ruiz.PelotonRELATED VIDEO: Twerking Elf on the Shelf? InsideCardi B’s Funny New Pepsi Campaign and Her Family-Filled Holiday PlansDespite the minor backlash, Peloton’s stock went up 4.6 percent on Monday, according toCNBC.“It’s hard to overstate the power of the Peloton brand,” professor Tim Calkins, from Kellogg School of Management at Northwestern University, told CNBC. “A lot of brands struggle with, how do you be both aspirational and relatable? Clearly here they’re shooting for the aspirational.”Also speaking with CNBC,The Female QuotientCEO and #SeeHer co-founder Shelley Zalis opined that many users were likely taking the message of the commercial the wrong way.“It’s just about being healthy,” she said. “I think that we need to not go overboard with micro sensitivity in just assuming because a man gives a woman an exercise bike, that insinuates it’s to lose weight.”
Pelotonis getting some heat over its new holiday ad.
Since the high-end fitness equipment company droppedthe commercial on YouTubelate last month, viewers have started to take issue with its message, as shared in various hilarious tweets.
The 30-second video starts with a husband surprising his wife with the brand’s$2,245 (and up) stationary bikeon Christmas morning. She then goes for her first ride, admitting she’s “a little nervous, but excited.”
Subsequent scenes (playing over Tal Bachman’s 1999 hit) see the wife rushing in the door after work to get her workout in, and waking up at 6 a.m. to do the same.
“A year ago, I didn’t realize how much this would change me,” she says at the end of the commercial, as she and her husband sit on a couch and watch video footage of her workouts from the past year. “Thank you.”
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.
Peloton
Twitter users came out in droves to discuss the ad, mocking everything from its supposed message of a husband wanting his seemingly already fit wife to lose weight to her being “nervous” about riding an indoor bike.
“Oh, yes I love snow. Thank you dear husband for gifting me with a winter wonderland that makes everything hard to navigate while you left for Miami for the year. Howdid you guess a peloton wasall I needed to keep warm?” one user tweeted alongside a screen shot from the commercial.
“I’m gonnamarry the peloton wifeand let her do whatever she wants and bake her garlic bread every night and give her scarves for Christmas,” another wrote, to which a third responded, “Adconfirms their target audienceis rich, in-shape people.”
Other users joked about the husband’s side of things, like one who tweeted, “No offense to the Peloton lady but if your Christmas gift to me is just avideo of you using the Christmas giftI got you last year then you’re not getting another Christmas present from me again.”
Sean Hunter and Monica Ruiz.Peloton
RELATED VIDEO: Twerking Elf on the Shelf? InsideCardi B’s Funny New Pepsi Campaign and Her Family-Filled Holiday Plans
Despite the minor backlash, Peloton’s stock went up 4.6 percent on Monday, according toCNBC.
“It’s hard to overstate the power of the Peloton brand,” professor Tim Calkins, from Kellogg School of Management at Northwestern University, told CNBC. “A lot of brands struggle with, how do you be both aspirational and relatable? Clearly here they’re shooting for the aspirational.”
Also speaking with CNBC,The Female QuotientCEO and #SeeHer co-founder Shelley Zalis opined that many users were likely taking the message of the commercial the wrong way.
“It’s just about being healthy,” she said. “I think that we need to not go overboard with micro sensitivity in just assuming because a man gives a woman an exercise bike, that insinuates it’s to lose weight.”
source: people.com
