Two months ago it was an odd piece of news to hear that actorsRyan Reynoldsand Rob McElhenney (It’s Always Sunny in Philadelphia) were interested in acquiring Wrexham AFC, a Welsh soccer relic founded in 1864 now sitting around mid-table positions in the fifth division of the English sport. Now, that far-fetched dream is a reality backed by 98% of Wrexham fans.
This new move isn’t really that surprising though, consideringReynolds’business and advertising prowess has him boasting a portfolio composed of at leasta liquor brand, (Aviation Gin); a prepaid cell carrier (Mint Mobile); Maximum Effort (his ad agency); and, taking very seriously the term diversification, a stake in Wrexham.
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If the idea of Deadpool buying a soccer team seems a little out there, thenbe prepared to know that Reynoldsand McElhenney are not paying a dime up front in this deal. The agreement between the actors and Wrexham will instead operate on the promise of a $2.64m investment and the media exposure generated by a future documentary centered on the club, which happens to be owned by fans via a trust made up entirely of its supporters.
Theaudacity of Reynolds and McElhenneyshould be enough to get the attention of a big media outlet or studio like ESPN, Amazon, Disney or Netflix. As of now ,Netflix and Amazon have a wide range of documentaries on big soccer juggernauts like Barcelona, Juventus, Manchester City and Boca Juniors; as well as some smaller clubs like Sunderland or Leeds United.
So far this business venture is looking like a brilliant deal for all parties. Wrexham usually produce anywhere between $1.9-4m in annual revenue and fan ownership were already expecting losses on this term due to the pandemic; over on Reynolds and McElhenney' side, they could be on the hunt for a documentary film or miniseries deal in the region of $3-4m that would easily cover their commitment to Wrexham, while turning some profit for both the club and themselves.
