Still has over 30 million tho
Pokemon Gomaderecord profitsin its first month, but the reason King sold for $6 billion, for example, wasn’tCandy Crush‘s first month (a paltry $25 million earned toGo’s $200 million), but sustained engagement.
After peaking 2-3 weeks after release,Pokemon Go‘s worldwide number of “daily active users” is steadily trending down.
Given how popular the app was at first — it was outpacing some of the biggest social media apps out there — a comedown was going to happen. The question might be:when does the downward trend plateau?
If there’s enough people playing and spending money daily, Niantic can continue to do stuff like make the team leadersactually helpful. Maybe mass popularity will even swell back up. It just pulledmassive crowds in Taiwanand isn’t even out in China. Going from 45 million active players to 30 million is a drop, but there are still30 million active players.
Pokémon Go loses its luster, sheds more than 10 million users[Ars Technica]
