Imaging Resource has posted piece of an interviewthey conducted with Sony Digital Imaging ’s aged engineering manager Mark Weir , excuse the reasoning behind abandoning the NEX mark , which has consist their familiar line of mirrorless cameras since 2010 .
Weir explains that Sony to begin with meant for NEX tv camera to be referred to by the Alpha name , unifying them with their DSLR line . Alpha has always been part of the NEX simulation public figure , appear in symbol form on each camera physical structure . But it took Sony a spot by surprisal when customers ignored the Alpha part , with NEX admit over as the line ’s primary identifier . Uh oh !
It was n’t until the late announcement of theA5000that Sony corrected this naming drubbing by dropping the NEX completely , and emphasizing that all their interchangeable lens system cameras , both A - riding horse and E - mount , are Alpha cameras .
https://gizmodo.com/sony-a5000-cheap-super-tiny-mirrorless-camera-awesome-1495676704
This recourse would make sense if it had been done earlier on , but it seems like Sony is throwing away a huge amount of name credit in dump the NEX sobriquet . client with fiddling background knowledge of camera systems often gravitate toward those whose public figure they have heard before , and to press a reset button on such a recognizable line of descent seems unwise . what is more , Mark Weir insists that using Alpha to place all interchangeable crystalline lens cameras emphasizes the compatibility between A - climb and E - mount lens of the eye organization . But this is shoddy , because they are n’t in reality compatible with each other . You ask to pay for a $ 300 adapter to put an A - mountain lens on an E - mount dead body .
Whether or not all this naming business matters to you , I think we can all agree that if Sony get forth paying attention and in high spirits - quality products , the name they put in front wo n’t matter one bit . [ Imaging Resource ]
AlphaCamerasMirrorless CamerasSony
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