Masaru Ibuka startle Sony , humbly , in post - war Japan above a department store , 53 yr ago today . Their opening charter warned , “ We must avoid problems which befall with child pot . ”
The founder of Sony — Tokyo Telecommunications Engineering Company , as it was cognise then — also insist that it should “ create and introduce engineering science which large corporations can not jibe ” and that the company was ground “ to establish of an ideal factory that emphasize a tone of exemption and open - mindedness , and where engineers with sincere motivation can exercise their technical skills to the high spirit level … the organization would bring untold pleasure and tremendous results , regardless of the meagerness of its facility or the circumscribed issue of employee . ”
So much has changed . Sony is the bad company , obtuse and outpace by younger companies grounded in the computer age .
The other day , SirHoward Stringer , Sony ’s first foreign CEO , wasrecently quotedas saying that , “ We can no longer say that we ’re ripe and our customer are incorrect . We ca n’t construct only what we want to build up . ”
Young companies , like people , get old , and bloated and inefficient . As scale and sizing helps them make equipment chintzy and in great varieties , the heart that helps them create truly novel technologies becomes more and more uncommon .
Perhaps what Sony — and companies like Sony — need to do is to do what people do . Have kids . In the subject of the company , perhaps they can take the most hopeful engineers and division and make new companies in blank space of the elephantine parent which feels the inactivity of its old customs .
Howard StringerSony
Daily Newsletter
Get the best tech , science , and polish news in your inbox day by day .
newsworthiness from the hereafter , delivered to your present .
You May Also Like
