Everybody knows that Bloomberg Businessweek ’s design teamis damn good at what they do . What ’s genuinely impressive is how often they out - do themselves . Take this calendar week ’s cover about e - cigarettes , for example . It ’s a hypnotic animated GIF !
Bloomberg Businessweek ’s Obamacare Cover Is stark
Of course , the magazine on the newsstands just has a regular cover : a portrait of a Marlboro man obnubilate by vapor , smoke an e - cig . But online , where the Bloomberg Businessweek covers arguably attract more aid , the cover is literally smoking — and blinking .

Why yes , I would like to readthe full screen write up about e - cigs on the eventide of FDA regulations … [ Richard Turley ]
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