Counterfeit productshave been a curse at Amazon foryears now , and the retail giant is finally proceed to do something about it , according to a unexampled composition .
According toBloomberg , Amazon is construct teams in the US and Europe to oppose bastard products from seem on its website . The plan is to make a brand register , which will help see to it that products sell under a certain name are actually made by that company . Bloomberg explicate :
The new Amazon teams will encourage brand — even those that do n’t sell on Amazon — to register with the on-line store , the person said . Once registered , Amazon requires any marketplace merchants name those ware to prove that they have the brand ’s license to trade them online . Amazon began experimenting with the registry earlier this year with Nike and other companies . The big push in 2017 will direct thousands of large companies , including those that have been reluctant to sell on Amazon because of knock - offs .
Last calendar week , CNETreportedthat Amazon was working on plans to check fake sellers . According to CNET , Amazon will wave out something called Brand Central to help small and expectant make manage their intellectual property and stop scammers from sell smash - offs .
The imitative trouble on Amazon is real , and according to reports from CNBC , it ’s beengetting worse . In July , sandal shaper Birkenstockleft Amazonbecause it was too hard to police the site against fake shoe . According to Bloomberg , the imitative problem has even preclude the MLB and the NFL from selling its ware on the website . Apple has evenfiled a lawsuitagainst a troupe it alleges are selling imitative chargers .
In the most utmost cases , a counterfeit Cartesian product can take to harm orharm to your smartphone . Seriously , a imitation iPhone courser can start a fire and a fake USB - C cablemight fryyour laptop computer . Even in the abstractionist , counterfeit Cartesian product can causereal problemsfor low clientele and creators .
This is just the latest step Amazon has take in an apparent attempt to shore up its reputation with consumer . Earlier this calendar month , Amazon take the unprecedented natural process offiling two lawsuitsagainst merchants it says are deal counterfeit goods . And last calendar month , Amazon decided to finallyban pay reviewsthat often play along faux products .
When we make out to Amazon for comment , representative told us the company had nothing to say about Amazon ’s plans to fight forge at this clock time .
[ Bloomberg ]
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