‘Halo: Outpost Discovery’

I think one of my least favorite things ever is a marketing campaign that is framed around “have you ever wanted tobe[x] character!? Well now you’re able to!” Most of those experiences hardly ever measure up, but now Microsoft is trying their hand at the concept with their ever-presentHalofranchise.

It’s called “Halo: Outpost Discovery,” and is billed as a “touring fan experience for all ages that brings theHalovideo game universe to life like never before.” It’s a weekend-long thing that includes attractions, “encounters” (like, do you get to meet a Grunt and get ridiculed by it?), and playable games sprawling “300,000 square feet”: it kind of sounds like Activision’s now infrequent (but fun) Call of Duty XP events.

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The events kick off in July in Orlando and end on September 1 in Anaheim, California. You can find the full list of cities below andmore information on tickets here.

• July 5-7 – Orlando• July 19-21 – Philadelphia• August 2-4 – Chicago• August 16-18 – Houston• August 30-September 1 – Anaheim

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